In light of the most recent lockdown announcements across all nations, Auto Trader is again offering support for motorhome and caravan retailers. They will defer payment for January advertising invoices by 30 days to support with cashflow and will remove all charges for stock and packages in February 2021.
The latest restrictions will inevitably impact leisure retailers’ plans for the coming quarter, but Auto Trader says it is committed to supporting the industry in any way possible: “As well as providing data and insight to support business decisions and product developments to enable digital retailing, advertising packages have been free for three out of the last nine months to help you overcome the many challenges faced.”
They say that encouragingly, consumer demand remains strong and up significantly year-on-year. “Last week, following the latest announcements, caravan audience was up 21% versus the same week in 2020, and motorhome audience was up 54%, with sales enquiries to leisure retailers up 65% YOY.”
For more information and terms and conditions about Auto Trader’s offer, click here