Thetford and Thule RV Products are to start a distribution partnership in the Chinese RV market. Both companies “have a shared ambition to claim pole position in their product range in China” and are aiming at sustainable growth of their businesses in the country.
Stéphane Cordeille, CEO at Thetford, states: ’We believe in a solid partnership. This partnership will bring a win-win situation, for both our Chinese OEMs and for the Thetford/Thule combination.
“Thetford has an experienced team in China for years. Under the leadership of General Manager, Sam Yang, Thetford China is showing strong structural growth in sanitation and refrigeration.”
Thule shares Thetford’s belief in a Chinese RV market with strong growth potential and as such wishes to develop a leading position in the distribution of awnings and RV bike carriers. Hence, from 1 September 2020, Thetford China will represent the Thule RV Products brand and product range in China and thus “extend and strengthen its portfolio of A-brand products”.