Escape the Everyday
VisitBritain has launched a number of new opportunities for businesses and destinations to get involved in the national domestic marketing campaign.
In a “normal” year, the domestic tourism industry is worth £91.6 billion to the economy. With a forecast for 2020 of £46.8 billion – down 49% – VisitBritain says it is crucial to work together to drive domestic breaks this autumn and winter.
Launching this September, Escape the Everyday will reassure consumers and build their confidence to book travel across the nations and regions by tapping into their pent-up desire to escape and for freedom following months of lockdown.
The £5 million campaign will “inspire consumers to travel and enjoy the country’s amazing tourism offer from this autumn”. Focusing on three themes – Discovery, Freedom to Explore, and Treat Yourself – the content will feature both cities and countryside.